Digital Marketing for Beginners: 7 Strategies That Work
New to the world of digital marketing? Learn 7 digital marketing strategies that actually work to get you more traffic.
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Additional Digital Marketing Tutorials and Resources
SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings
Keyword Research Tutorial
How to Write a Blog Post That Actually Gets Traffic ►https://www.youtube.com/watch?v=-kOT39l0omU
YouTube SEO: How to Rank Your Videos #1 ►https://www.youtube.com/watch?v=NY3y0V9UDwM
SEO. Blogging. Social media marketing. Content marketing. Email marketing. Video marketing. PPC advertising. And the list goes on…
There are dozens of ways to do online marketing in 2019 that can get you more traffic to your website.
But where do you even start? And which strategy works best for you?
In this digital marketing tutorial, Sam Oh lays out the 7 key strategies that he has personally tried and gotten results with.
These will help you cut through all the noise and focus on the ones that will produce the best results for your website.
An important mindset to adopt while watching this tutorial, is that people are looking for information before they decide to make a purchase.
Being in the mentality to help people solve problems through valuable content will get more people to stop and listen to the message you are bringing across.
The 7 strategies covered in this training include:
1. Blogging with SEO in mind
2. Invest in video content (hint: YouTube)
3. Social media marketing
4. Paid advertising
6. Email marketing
7. Forums and community boards
While it may be tempting to do all 7 at once, we encourage you to focus on ONE digital marketing channel before trying the next.
Reap the benefits of marketing on the internet and grow traffic to your business.
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In general, the major task for affiliate marketing entrepreneurs is to sell the other people’ products online with multiple marketing channels. Many studies reveal that there are many techniques, strategies, tips and secrets of how to sell the products online. The real key to your success in the affiliate marketing business is to sell the products with the outstanding marketing techniques, beyond other competitors.
Obviously, there are many affiliate marketing strategies to increase your affiliate commission on the internet. With some strategies, you can boost dramatically your affiliate commission. However, you will discover alternative steps and learn how to sell more affiliate products beyond other competitors in this article. In each steps, you will discover and learn workable techniques, inside secrets and great tips of how to sell more affiliate products and increase sales.
1. Work Closely with Merchants to Get to Know the Market.
It is obviously that the first step to beyond your competitors is to work closely with merchants. You will understand and get more knowledge about the markets, where you will advertise, from merchants. For new affiliate marketing entrepreneurs, working with merchants is a good idea to start marketing their product online. On the other hand, if you have your own experiences in the markets, you can negotiate the commission structure with merchants. The highest recommendation is to build the relationship with the merchants. Perhaps, they will inform you officially about the new products or opportunities in the future. It is a great idea to work closely with them.
The keys to your success of working with merchants are: (1) to communicate frequently and (2) try to get better understanding about their markets and products
2. Sell the Affiliate Products Along with Services Always.
The second step is to sell great lucrative affiliate products along with services. If you are an affiliate marketing entrepreneur, the most effective way to become an outstanding among other affiliates is to promote and sell the affiliate products along with services. For example, if you are advertising and selling web hosting packages, the website design consultancy or design freelance services are great ways to boost skyrocket your affiliate commission.
The keys to your success are: (1) to offer the great services for the affiliate products and (2) to deliver over the customers’ expectations.
3. Setup a Strong Back-End Selling Process.
The third step is to set up a strong solid back-end selling. Most successful affiliate marketing entrepreneurs are always capturing the visitor’s personal information. With those visitors’ information, you can advertise and sell other relevancy affiliate products to them in the future. With the strong back-end selling process, you can definitely earn extra money with the subscribers in your list. Also, you can apply the back-end selling process to your existing buyers. There is no doubt that you can earn more affiliate commission with your existing buyers who have already trust you. The real key to your success in this step is to build a great relationship with your subscribers, potential buyers and existing buyers. They are your priority in your affiliate marketing business.
The keys to your success are: (1) to sell the targeted affiliate products to your existing customers and (2) to keep selling other products to your potential buyers in the future.
4. Provide a Superb Customer Support Service.
For all kind of business in the world, the customer support service is the most significant and important in the business. To beyond your competitors, it is a great idea to provide a customer support service for the affiliate products you are advertising. You can provide this support service as an alternative channel for customers, instead of the merchants’ support service only. Also, if you can provide a superb customer support service, you will be far away from your competitors. The opportunities to sell more affiliate products and earn more commission will be definitely opened.
The keys to your success in this step are: (1) to provide quick, accurate and responsiveness to your customers as an alternative way and (2) to impress your customers with your superb customer support service.
5. Find the Right Partners for Your Affiliate Business.
The last step for become an outstanding your direct competitors is to find the right partner for your affiliate business. This join venture partnership is a great idea for affiliates to sell the affiliate products to customers. Also, if you are looking for how to grow your home based affiliate business and increase your sales, this kind of relationship should be considered. It could be one of the best affiliate marketing strategies to reach more customers and increase sales if you can find the right partner.
The keys to success in this relationship business are: (1) to ensure that you can also help those partners’ business and (2) to find the right partner who can definitely grow your business and
Final thoughts, there are many affiliate marketing strategies to boost sales and affiliate commission on the internet. In this article, those steps are very simple and easy to follow for your affiliate marketing business. You will boost skyrocket your affiliate commission and become an outstanding among competitors by those steps absolutely. The real keys to your success in this article are: (1) work with merchants (2) sell both of affiliate products and service (3) setup strong back-end selling (4) provide superb customer support and (5) join other partners for your business.
What is e-Marketing?
e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90’s.
The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).
There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.
The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing the well-known 4 P’s (Product Price Promotion Positioning) that form the classic Marketing mix. Add the extra 3 P’s (People Processes Proof) and you got the whole extended Marketing mix.
Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P’s) is built around the concept of “transactional” and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.
These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P’s) and upon each other.
The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.
For example, a cookie strategically placed on the website visitor’s computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer’s experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.
Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.
Privacy is an element of the mix very much connected to the previous one personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.
This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.
Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.
3. Customer Service
Customer service is one of the necessary and required activities among the support functions needed in transactional situations.
We will connect the apparition of the customer service processes to the inclusion of the “time” parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.
For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.
As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P’s, hence its moderating character.
We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a “community” and we will soon see why it is of absolute importance to participate, to be part of a community.
The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.
The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.
Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.
We have seen and agreed that e-Marketing interactions take place on a digital media the internet. But such interactions and relations also need a proper location, to be available at any moment and from any place a digital location for digital interactions.
Such a location is what we call a “site”, which is the most widespread name for it. It is now the time to mention that the “website” is merely a form of a “site” and should not be mistaken or seen as synonyms. The “site” can take other forms too, such as a Palm Pilot or any other handheld device, for example.
This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing it is then a moderating function.
The “security” function emerged as an essential function of e-Marketing once transactions began to be performed through internet channels.
What we need to keep in mind as marketers are the following two issues on security:
– security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;
– security of data collected and stored, about our customers and visitors.
A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company’s IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.
7. Sales Promotion
At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.
This function counts on the marketer’s ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.
On the other hand, the marketer needs to continuously keep up with the latest internet technologies and applications so that he can fully exploit them.
To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.